Sunday, May 3, 2009
What do you think about the "Save Second Base" campaign?
"Save Second Base" is a controversial slogan that's used nationwide as a fundraiser for breast cancer research. While some find it a playful way to bring attention to a cause; others find it offensive and sexist.
One argument states that if we’re going to use sex to sell a cause, then we should do so equally for male audiences and female audiences. Just as if we’re going to sell this cause from a women’s health perspective, we should do so equally with male and female audiences.
Another argument, which stands against many breast-cancer campaigns (especially the pink ones), is ignoring the fact that men make up 1% of breast cancer cases.
And the feminist argument against the "Save Second Base" campaign is that it objectifies women and ties the importance of their life to their sexual organs. Breast cancer, which so happens to attacks a highly sexualized part of a woman’s body, is also life-threatening.
After all, we should care about finding a cure because it claims women’s lives, not because it claims their breasts.