Sunday, May 3, 2009

What do you think about the "Save Second Base" campaign?

"Save Second Base" is a controversial slogan that's used nationwide as a fundraiser for breast cancer research. While some find it a playful way to bring attention to a cause; others find it offensive and sexist.

One argument states that if we’re going to use sex to sell a cause, then we should do so equally for male audiences and female audiences. Just as if we’re going to sell this cause from a women’s health perspective, we should do so equally with male and female audiences.

Another argument, which stands against many breast-cancer campaigns (especially the pink ones), is ignoring the fact that men make up 1% of breast cancer cases.

And the feminist argument against the "Save Second Base" campaign is that it objectifies women and ties the importance of their life to their sexual organs. Breast cancer, which so happens to attacks a highly sexualized part of a woman’s body, is also life-threatening.

After all, we should care about finding a cure because it claims women’s lives, not because it claims their breasts.


Anonymous said...

I have a very dear friend who is a breast cancer survivor and had a double mastectomy while still in her 30's. Her sister died of breast cancer. She has been deeply offended by the popularity of insensitive slogans like this one that she's seen in recent years at various breast cancer walks. When she was diagnosed with breast cancer, all she wanted to do was live. Moreover, that's all her husband wanted. Neither of them cared about saving her breasts. My friend has no regrets about her mastecotomy. She is happy to be alive. She also does not feel less of a woman without her breasts. But, slogans like "save second base" sometimes make her wonder if people think less of her and other women who have lost their breasts to cancer.

Anonymous said...

My mother-in-law is a breast cancer survivor and had a single mastectomy. She also opted to not have reconstructive surgery. She wears her "Save Second Base" shirt proudly because it is a fun and unusual way to raise awareness. People are going to pay more attention to something out of the ordinary and the more people that are aware and contribute, the better.

Dieterich CU #30 said...
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