Tuesday, August 12, 2008

Who is Interested in Yoga and Cancer?

One way to test the popularity of something is by gauging the demand for information on the internet. And although this is an imperfect measure that ignores the large population of Americans not connected to the internet, it is still a valuable insight into general trends.

Google's latest product, Google Insights for Search, allows you to compare search volume patterns across specific regions, categories, and time frames. Naturally, I was eager to find out where people are searching the keywords "yoga" and "cancer", and "yoga and cancer".

Searches for "cancer", unsurprisingly, are pretty evenly distributed across the US. Searches for "yoga" are most popular in California and New York. However, searches for "yoga and cancer" seem to only center from California.

Searches for "Cancer":












Searches for "yoga":












Searches for "Yoga and Cancer":











I hope this graph colors more 'blue' over time, as yoga and other complementary treatments become more accessible to those who are looking for natural methods of healing. As early pioneers in this space, we are quite happy to help people access more information. And for those who haven't found us yet, keep searching!

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